What Is The Vital Message

Why Thailand

Media

APSAI

Disability Outreach

Pledge Now

Give Now

 

So What Is The Vital Message?

When you define the two primary words that make up the phrase The Vital Message, you find the following:

Vital

  • existing as a manifestation of life
  • concerned with or necessary to the maintenance of life
  • full of life
  • fundamentally concerned with or affecting life or living beings
  • of the utmost importance

Message

  • a communication in writing, in speech, or by signals
  • a messenger's mission
  • an underlying theme or idea

Vital speaks of life, from its creation to its termination and all things in between. It also speaks of importance, in life or otherwise. Message almost speaks for itself. It is the art of or the product of communication. Our work in media is centered on a core message, an underlying theme that God loves everyone and wants them all to be with Him.

Now, considering the two individual words, lets bring them together into our new brand phrase.

Vital Message

  • A communication that is full of life
  • A messengerÂ’'s mission that is of the utmost importance
  • The idea that God is fundamentally concerned with the lives of His creation.

Considering these two components, we clearly can see that God's message, a message of life and hope, is The Vital Message.